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Jon Steel’s Advice For The Future Of Planning

{ Posted on ago 12 2008 by Seeker }
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Categories : Escuelas de Negocios

Jon Steel: Planning at 40: Solving the wrong problems from JWT on Vimeo Ed shared some sound thinking last week on the whole “Old School vs. New School” planning debate*, based on Jon Steel’s speech from JWT’s “Planning Begins At 40″ event held back in mid-July. I happen to agree with Ed and believe that the balance for the future of planning lies somewhere in the middle of the extremes of this debate, but I don’t really want to focus on that here. Instead, I want to call out the core of Jo

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