Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force: Ben McConnell, Jackie Huba, Guy Kawasaki
{ Posted on oct 16 2008 by Seeker }
Editorial Reviews From Publishers Weekly This enjoyable but hardly essential book offers case studies of eight companies whose customer communities-that is, the base of customers who believe in a particular product or service-are robust and successful: Southwest Airlines, Krispy Kreme, Build-A-Bear Workshops, the Dallas Mavericks basketball team, Pallotta TeamWorks, O’Reilly & Associates, SolutionPeople and IBM. The authors, cofounders of the marketing consulting firm Wabash & Lake, claim t
Escrito en Technorati Search for: mba
Comparte esta entrada:
Revista MBA, el blog de Escuelas de Negocios, es el principal recurso para hispanohablantes sobre tendencias, hechos, rumores, conocimiento, e información sobre las Escuelas de Negocios más importantes del mundo y lo que es preciso saber para ser admitido. | Si quieres superar el proceso de admisión de una Top B-School, te lo estás pensando, o simplemente quieres saber lo que pasa en el mundo de las Business Schools, esta es tu revista! 
