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Nike’s motto of “ Just Do It! ” caused a stampede of slightly pudgy men and women to lace up new cross-trainers, snap the leash on the dog, and hit the pavement, sometimes for the very first time. While I have no hard statistics available, I would love to know how many of these sweaty athlete wannabes left their new Nikes in the closet, giving up before the shiny white leather had a chance to get broken in. Why? Because while “Just do it!” is a great motivational motto, ACTUALLY just do

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