Revista MBA

Let me start by a disclaimer: I am not a marketing person. Over the past 30 years I’ve first and foremost regarded myself as a salesperson. Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department. Marketing incorporates advertising, half of which we know works – we’re just not sure which half. And that’s why I love online advertising. I

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