Revista MBA

Everything we do, we do because of experience. When, as babies, we touch something hot and burn our hands, we learn to be careful not to touch things that may be hot. When we do something bad and get punished, it is natural to not want to be punished again, so we avoid doing the “bad” thing. On the other hand, we find that sometimes the things that we “experience” may not seem to be bad at all. It may be that someone else just doesn’t want us to do things, so they tell us not to, and threate

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